Thursday, July 16, 2009

Makes me smile...

This just makes me smile no matter how many times I watch it.



http://www.youtube.com/watch?v=T_UxhPbMyy8



(I am having trouble embedding it into my blog so just click the link and enjoy)


L and I always discuss commercials. I have made many design presentations over the course of my life and L was in the advertising industry for many years. I am sure too many for his liking. So when we see a really poor commercial… you know the ones that insult your intelligence… we always thing of the “pitch” meeting. The many “suits” gathered around the conference table listening to the ad agencies pitch. We wonder how some of the ideas even get to the pitch meeting and then worse yet how they actually get approved, money spent on production and airtime?????

But then there those really good ones… the ones that you really enjoy… the ones that make you smile, or laugh or think. Yes sometimes they are so good that you cannot remember what the exact product they are selling. (I am sure there are the Ad critics who would say that they were not good commercials then). But this ad is so fun… at first I did not remember the product… but now I do. Will I buy Evian… probably not… but I am talking about it… we are talking about it… my kids are talking about it…

I can only think about this pitch meeting. Did the Ad agency know before they went in how good it was? Was it risky? Were the suits up dancing at the end of the presentation?

It is a winner in my book… I may even go out and buy some Evian just so they keep making more… but I guess I would have to stop watching it on my computer and get to the store…

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